@omgmatchatea: Why is matcha shade-grown? Join our Founder Katherine as she explains the importance of the shading process in the cultivation of matcha. High quality Japanese matcha is always shade grown before harvest. By shading the Camellia Sinensis plants, the cover blocks up to 90% of sunlight. To compensate for the lack of light, the plants produce a huge amount of chlorophyll and amino acids. As a result, by harvest the leaves are absolutely packed full of goodness. Did you know this about the process of growing matcha? Let us know in the comments👇 #matcha

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Friday 10 July 2026 09:00:00 GMT