Thabiet Amardien
Region: ZA
Monday 06 July 2026 22:30:57 GMT
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Shanaaz :
Nadia Jaftha - influencer Rest - contents creaters
2026-07-07 08:05:20
465
Prettybirrd :
I donāt understand why this is an excuse to be rude and cold towards anyone. Why not just try and educate creators or speak about the business side of the industry more openly. The issue is gatekeeping and thinking theyāre better than everyone. Itās a solvable issue honestly
2026-07-07 04:40:57
310
Aqeelah Harron :
You hit the nail on the head. As you very well know Iām from the āolden daysā. Iāve actually never had an issue with the newer content creators showing up and going viral. But like you say, I have heard a few brand managers and PR complaining that there just isnāt the business acumen to match. And honestly, thatās also okay, you will learn. We all had to learn. I didnāt even know what an invoice was for the longest time. Took me SIX YEARS before I finally felt worthy of a set rate card and maybe 8 years to make a media kit which actually changed everything for me. Before I started my brand last year I also used to pitch a lot, occasionally still do, and I still get a bunch of noās but also yesās! Itās part of the game! Sometimes my closest friends get a campaign then I get kicked off and vice versa. I clap for them keep it moving. I never had virality just a slow and steady follower growth, but my strengths were always high quality content and āgood serviceā. Iām reliable ASFFFF. That new girl in PR who is overwhelmed managing 3 different brands and drowning in them? If she knows she can rely on me, sheās coming back again and again because she doesnāt have time to babysit me. I am one less thing to worry about. This has happened so often where I repeat book jobs, not because we are chommie-chommie, but because I help them keep that client. I have had many ārelationshipsā like this where I never ever met the agent or know what they look like itās purely email. That dependability is an underrated asset, I even wrote about this in my content creation eBook, never gatekept. And mind you, when I spoke up for Palestine I lost 90% of those relationships because brands were used to me being ādrama freeā. It took a good two years but I built a new network and secured two retainers from PITCHING. Iāve also been overlooked and discouraged, itās been 16 years and I have had drier seasons than you can imagine. You have to build a muscle for rejection and learn to play the game.
2026-07-07 06:37:28
137
Daiy Abrahams :
Being both authentic and curated
2026-07-06 22:49:59
129
ā”Noor'KarriemOhlsonā” :
I think they confuse "influencer" with "celebrity" Example DJ Zinhle (celebrity) Jessica Mashaba (influencer)
2026-07-07 07:12:34
169
bianca_klazen :
Ooooh let me rather just say Hi Thabiet š¤£š¤£before I say anything on this topic and the mense say Iām in all the comments š¤£but how you chommie
2026-07-07 05:03:47
103
Mariliseimage :
Genuine question: We talk a lot about how brands should treat influencersāand rightly so. But shouldnāt the same apply the other way around? If an influencer comes across as rude, entitled, or unprofessional, doesnāt that also reflect on and potentially damage the brand theyāre representing?
2026-07-07 06:15:19
53
antheagiadavids :
i agree with schaney 100 percent
2026-07-07 09:37:51
23
DJZinhle :
Thatās why youāre my business partner šš¾
2026-07-08 19:36:17
55
Nafeesa Kirchner :
This is how you come to social media and speak on a topic. Great explanation.
2026-07-07 06:43:25
40
Bianca Cloete :
Working hard or building something up is not an excuse for not having manners or bad attitude. I feel that you excusing being rude because they've worked hard or been here since the beginning. I think this narrative needs to change
2026-07-07 04:56:48
80
naseerah_cf :
Same concept applies in corporate. We work so hard to be seen, heard and respected for our efforts and work. Then someone fresh out of varsity comes and expects immediate high salaries and perks without putting in the work or proving themselves or building trust! Mind you, we have the degrees too but we were expected to prove our worth by starting with admin driven workloads before we got to the good stuff. Thereās merit in building the foundation and people donāt get it.
2026-07-07 04:34:44
51
šæš¦Rosemary Smithšæš¦ :
I hope people can take from your video and learn from it. You are one of the OG's before Tik Tok was even a thing, so you know your story.
2026-07-07 04:34:47
27
Jamie_Lee :
"you cant go into corporate with slippers" wow how accurate š„°
2026-07-07 17:46:52
22
candibod šæš¦ :
canāt go into corporate in slippers is a deeper metaphor than expected but š¤š¼š¤š¼š¤š¼
2026-07-08 05:51:20
7
nasreenfakier :
I love this narrative. The only video I came across that is factual and make sense
2026-07-07 04:05:52
31
Rushana Isaacs :
So informative šš
2026-07-07 04:51:32
38
MrsBigBite :
The conversation isnāt just about influencer rates. Itās about an industry that often feels like it rewards the same people over and over. Sometimes it feels like connections matter just as much as talent, and thatās frustrating for creators who consistently put in the work. Brands also need to evolve. Consumers are smarter than ever, and many donāt trust influencer content because everything feels scripted and obviously paid for. Authenticity is what people connect with, yet so many campaigns leave little room for creators to simply be themselves. Imagine a campaign brief that simply said, āBe yourself. Show us how you genuinely use the product.ā I think audiences would connect with that far more than another perfectly scripted ad. Another thing that doesnāt get talked about enough is the culture within the industry. Some of the OG influencers have created cliques that can come across as exclusive, with real āmean girlā energy. Instead of lifting up new creators, it can feel like thereās gatekeeping, cold shoulders, and a lack of basic manners and kindness. Of course, thatās not everyone, but itās something many creators quietly talk about. Weāre also seeing more agencies popping up purely to secure campaign deals, making the space even more competitive. My biggest lesson? Stop waiting for someone else to choose you. Build your own brand. Build your own business. Create something you own. Campaigns come and go, algorithms change, and brand budgets get cutābut a business youāve built yourself can continue creating opportunities long after a campaign ends.
2026-07-07 09:16:44
22
Rizqa Allan :
As a Brand Manager, Iād genuinely love to understand something about influencer partnerships. We recently briefed a number of seasoned influencers for a campaign, agreed on their rates, and unfortunately some of the content delivered fell well below what we expected. This wasnāt about personal preference. The content was intended to drive sales, and ultimately Iām accountable for reporting on ROAS and campaign performance. Naturally, my instinct was to debrief the creators and refine the content. In my world, whether itās an agency, production house or creative partner, work almost always goes through feedback and refinement before itās considered final. Thatās simply part of the creative process. What surprised me was learning that, I was not able to go back with feedback if the changes required a reshoot, even when the final output didnāt meet expectations. Iām genuinely curious. Is this the standard way of working within influencer marketing? How do brands navigate this? From my perspective, itās a partnership. Everyone involved should be working towards the same objective: creating the strongest possible campaign and delivering results that meet, or ideally exceed, the campaign goals. Iād really value hearing how others in the industry approach this.
2026-07-07 17:08:06
14
leah š¦ :
As a creator whoās been doing this full time for 5 years I still recognise myself as a baaaby creator in the bigger scheme of things because of everything youāve said and out of respect to the OGs that pioneered the industry š I feel like people underestimate how much work, relationship building and business skills go into this job, itās not just a matter of posting fun videos online thereās so much more that goes into it š¼
2026-07-09 12:28:52
6
ā¤ļøāš„Naz Hart :
I disagree. Not everyone is meant to make it. Our life journey is put out for us . Whether itās easier for some or harder for others. We should never put each other down. Nadia is a live example of how great she is and still helps others , but she constantly pushes herself. Shes never competing with anyone but herself. If you a content creator or influencer or whatever they call it and you rude. Then thatās on you, not any one else, and definitely not on the industry. People donāt define you. Your actions does. If a brand wants you then they want you and they will pay anything to get you. Yoh the amount of people on this platform talking about this and justifying behaviors is crazy.
2026-07-07 11:34:25
12
LaurenMay :
Im not an influencer or content creater but this now makes so much sense šš
2026-07-07 07:01:43
11
Clouddd9 :
Who do you influence?
2026-07-07 08:21:50
7
Miss J :
you can't force someone to be nice to you. rather be nice and dont create beef because a influencer did not greet you. almost as beef was created for liked/attention
2026-07-07 11:35:16
5
Chi-Earl Bastiaan :
Love this perspective āŗļø
2026-07-07 03:52:48
8
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