@playlabbeauty: This might actually be social media's most fraudulent brand. Deinfluencing Smooche because the math is not mathing. 🧵👇 1️⃣ Not a #1 brand in Korea. 2️⃣ Not sold in Korean pharmacies. 3️⃣ Font stolen from @SKIMS 4️⃣ Aesthetic stolen from @rhode skin 5️⃣ Currently in a lawsuit with @SACHEU Beauty US for copying their peel-off lipstains. The list goes on. Watch the video and raise awareness. #deinfluencing #makeupdrama #beautytruth #notkbeauty

2026-08-29 11:42:24

2026-08-10 17:27:14

2026-08-08 13:39:51

2026-09-22 18:20:24

2026-07-10 13:59:25

2026-08-14 23:54:45

2026-08-07 22:33:10

2026-08-06 18:49:38

2026-07-18 20:59:09

2026-08-08 14:51:35

2026-07-18 21:04:25

2026-08-06 21:06:57

2026-08-04 16:25:20

To see more videos from user @playlabbeauty, please go to the Tikwm homepage.

PlayLab Beauty

Open In TikTok:

Region: US

Tuesday 07 July 2026 01:51:20 GMT

Music

Download

Comments

Ariti :

Bought this. It is way too dark for my skin tone. So it doesn’t work as advertised. Smooche say they offer a money back guarantee. Asked for a refund twice now without any replies.

Mags :

Thank you! Finally the truth ☺️

corrilove28 :

Thank you making this !

Linda Mueller15 :

Thank you so much for the heads up 🫶🏻👍🙈👍🥹

anitainsofo :

Tnx! 😊 I was going to order. But nah…don’t think so…

Donnalynn Morrissey- :

I got it and it turned orange

bethanneholmes :

WOW THANKS SOOO MUCH!!! WAS going to order, but NOT NOW!!!

Dumperling :

I have one but not tried as the bottle doesn’t work..can’t get any out

LoriLaLa :

Thank you!! Was going to order. What do you suggest for women over 50?

Snowy :

I was about to buy it when they advertised as korean brand but i google searched and saw it was Chinese brand made in china. So no for me

Marianne ❌ | Beauty after 50 ✨ :

I love this brand so much lol. I’m 59. I’ll be 60 in February and their cc cream is amazing and that lip stain. Oh my God it’s the only thing that lasts the entire day for me. not sure why all the hate.

Bella 🤍 :

@SACHEU Beauty US 👀👀👀

Erica :

😳😳😳

Other Videos

About

Legal