@stylestory_kbeauty: Olive Young’s long-awaited US expansion has finally arrived and the response has been... overwhelmingly negative 😢 The problem? Many K-Beauty fans expected Olive Young Korea but what they got was Olive Young USA... In episode 278 of The Korean Beauty Show podcast, we’re unpacking why shoppers are frustrated, whether celebrity endorsements are changing the face of Korean beauty, what Korea’s regulators are doing about increasingly aggressive skincare marketing claims and what all of this means for the future of the industry. 🎧 Tune in on Apple Podcasts, Spotify or thekoreanbeautyshow.com Brands & People Mentioned in this Episode: @oliveyoung_us @oliveyoung_official @sephora @wsj @airmailweekly @anua_global @kendalljenner @yoona__lim @kyo1122 @baesuzy_kr @innisfreeofficial @laneige_kr @dr.g_official @medicube_korea @incosasia @cosmobeauty_seoul @yesstyle @jellyko_official @ohui.official @aestura.official @espoir_makeup #beautypodcast #kbeauty #oliveyoung #yesstyle #koreanmakeup

Lauren | K-Beauty Consultant

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Region: KR

Tuesday 07 July 2026 05:39:51 GMT