@coffee.ideology: Every café owner I know wants to open a second location. And honestly? That’s probably the worst thing you could do. Now before you start roasting me, I’m not saying don’t grow. What I’m saying is that most people don’t understand why they’re actually scaling. Let me explain. I once worked with a café doing over 3 million dollars a year. profit margins were already low and their labour percentage was a clear issue. And the owners solution? Open a second store. Within 18 months, they had two struggling cafés instead of one. 2 sets of rent, 2 huge payrolls and taxes up to their eyeballs. Here’s the thing thst nobody talks about. When you open a second location, you don’t just duplicate your revenue. You duplicate your problems. Every crack in your system, every gap in your training, every weak link in your team, it just gets louder. The cafés that scale successfully? They fix the these before they add a second location.

coffee.ideology

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Region: AU

Tuesday 07 July 2026 07:19:26 GMT