@rorysutherlandclips: Rory Sutherland on why AI could turn the advertising industry upside down. For 35 years the advertising industry has worked the same way. A client briefs an agency, the agency produces the work. Rory Sutherland argues that only made sense when production was expensive. AI changes the equation entirely. If creating content becomes almost free, why wait to be asked? Nobody commissioned the Beatles to write Yellow Submarine. The entire creative model could flip. Make first. Find the buyer second. #RorySutherland #ElfriedSamba #Bottleneck #JoshHart #YuLife

Rory Sutherland

Open In TikTok:

Region: GB

Tuesday 07 July 2026 16:19:43 GMT

16427

674

Music

Download

No Watermark .mp4 (5.24MB) No Watermark(HD) .mp4 (3.56MB) Watermark .mp4 (5.5MB) Music .mp3

Comments

nickin :

They are called influencers

2026-07-14 20:46:29

CaelanPG0912 :

This guy came to my school

2026-07-14 08:59:13

d4vi35 :

Rory’s what-ifs are mind-blowing.

2026-07-09 11:11:37

Marky A :

But the buyer wants a tailored product, psychologically if you bring an idea first you instantly feel less personalised and special, price and more importantly value drops

2026-07-10 01:45:46

Joe Meagher :

I’ve actually already seen this

2026-07-10 10:21:34

Joshua Reeves :

Submarine? No no no, go make us more Hold Your Hand songs, we like those.

2026-07-07 20:08:31

Wiseman :

I would love to have a conversation with Rory, it would be fascinating.

2026-07-10 06:21:22

Elton Must :

Actually now ok TikTok you have creators publish unsolicited commercials and some get hired

2026-07-13 19:25:17

tama :

ads becoming art? very polarised market

2026-07-13 21:58:47

KAGISHO :

That's what "proactive" work has always been. It sounds novel but it's really just scaling proactive to a larger audience other than your existing clients

2026-07-09 18:40:07

Spotty1967 :

Full of wise words

2026-07-07 19:23:40

To see more videos from user @rorysutherlandclips, please go to the Tikwm homepage.