@build_in_public: Google has a section in their spam guidelines called Keyword Stuffing: “Keyword stuffing refers to the practice of filling a web page with keywords in an attempt to manipulate rankings in Google - repeating the same words or phrases so often that it sounds unnatural.” This is Chewy’s Dry Dog Food page: the term “dry dog food” is used 87 times. There’s a thick block paragraph that has it used 19 times. The absolute most important places to have the keyword are in: - The page title - The URL slug Chewy doesn’t even have it in their URL slug. Chewy gets away with worse SEO because its domain authority is 78/100. Their rankings and organic traffic spiked for a few days in 2025 but they couldn’t get away with it after that. In June 2025, they were at 98,000 clicks a month. Now they are at 21,000 clicks a month. They don’t show on page 1 of Google for dry dog food. A lot of people try to learn SEO from big brands; that is a mistake. If you want to beat the big brands. Read over Google’s Spam Policies. Put your target keyword in these places: - Page Title - URL Slug - H1 - Beginning of your first sentence And invest in backlinks that pass referral traffic to build your authority. And keep in mind that most of the behemoths in your industry are easy to unseat. #seo #searchengineoptimization #digitalmarketing #growthhacking

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Tuesday 07 July 2026 18:08:34 GMT