@business.explains: People expected empty seats at the World Cup, instead every game is sold out. How did that happen? Coming into the 2026 World Cup, there were fears that high ticket prices and visa issues would result in half-empty stadiums across the US. Instead something else happened: nearly every game sold out and the atmospheres were amazing. It turns out there was an underrated market advantage to hosting a World Cup in America: immigrant communities. Ecuador, South Korea, Ghana, Colombia. All of these nations have diasporas in the US. Some of them number in the hundreds of thousands, and they've turned out big time at this World Cup. #worldcup #colombia #usa