@itssavannahjordan: This is one of those pivotal moments…are you hopping on or not? Also tell me your questions around founder forward marketing below 👀 HUGE shoutout to @Alix Earle @reale actives @rhode skin @Hailey Bieber @Laney @Saie @Chamberlain Coffee Shop @Jones Road @Bobbi Brown @Odd Muse London @Aimee Smale for being such fantastic examples of founder forward marketing. If you want to see this strategy in action - go watch their content! #femalefounder #marketingandsales #marketingpodcast #businessownertiktok #marketingconsultant
this new era literally means, once the audience loves the founder, the founder’s content and the ‘world’ the brand has built, the brand will do well. and those things should NOT matter more than the product or service.
2026-07-08 13:24:29
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Jessal :
I’m a founder of a small business jewelry brand. I am not confident in being in front of the camera or our professional content but I know I must to build that trust and authority with my consumers/community. What kind of advice can you give to someone like me and in my similar shoes?
2026-07-07 21:34:03
11
Michael Debi :
Real question is does the Founder content on brand account or founder account? Always juggle that question
2026-07-08 02:59:35
1
Alex Rutkay | citymouse :
Need more examples of good founder stories that retarget customers bestie
2026-07-07 22:23:30
9
NYC Makeup Artist :
This was great input, I think I struggle with this because I don’t have an actual product I’m selling. Im selling a service
2026-07-08 12:22:35
1
Payton Nelson :
Love this! Curious about your thought on founder forward marketing with brands whose founders didn't start as influencers before their brand existed. Do you suggest pushing this founder led marketing on the brand's socials or the founder's personal accounts?
2026-07-08 01:56:01
1
Azka 🐼 :
Would love for you to take a look at my content and give me feedback 😅😅😅this was helpful
2026-07-09 16:03:03
0
Summer | Building Strutly :
Give me feedback plssss.💓 Your girl is trying over here and feels like I still have not hit the mark
2026-07-09 16:28:06
0
mer :
I need you
2026-07-09 03:04:22
0
app.studentswhosit :
Do you recommend building a personal brand first SEPARATE from the business?
2026-07-13 16:19:11
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Heal Everything 🤍✨ :
Great video! Speak from scars not wounds is such valuable advice
2026-07-09 15:46:37
0
Bubbas Bamboo :
I’d love some input as a full time flight attendant, mom of 2 and small business owner 🙃
2026-07-11 01:09:10
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caitie_g :
How are managing time with founder forward marketing as a founder also juggling many other hats?! (Peep my page, I do founder forward marketing but its a struggle to carve out time as the sole creator)
2026-07-08 01:33:19
2
Karishma | building KEY :
taking notes ✍️
2026-07-07 23:51:22
0
Mel :
Do you think there are certain types of brands where founder-led content actually hurts the brand? For example, does a sense of mystery or luxury sometimes make a brand stronger?
2026-07-08 15:41:15
1
absocialstudio :
Love this so much
2026-07-14 20:30:38
0
Kait Visser Wealthy Visionary :
Yess. People are confused on what they should be LEVERAGING, and WHY it’s working.
2026-07-08 00:18:54
1
jen | CPG founder :
amen
2026-07-10 18:12:24
0
Simeon Robe :
so, can you drop 5 brands who do a great job in the tradies space aka construction
2026-07-08 01:50:36
0
A’Lexus French :
Need more !!!
2026-07-15 16:10:21
0
Jasmine Denise 🤎 :
Does this apply to those in the consulting / fractional space?
2026-07-07 21:14:16
1
Pink Soda :
🤗 love this. i just feel like in my little beauty brand my audience who are girls that are gorgeous like you aren’t gonna want to see anything from founder like me that’s over 50. And I do have a cute little story on how I got the brand going, but I just feel like my client tell who was young and gorgeous wouldn’t be interested so I’d stay away in the background. Even though I am so excited and want to share it’s weird.
2026-07-10 09:24:29
0
Stephen :
💯
2026-07-13 11:51:49
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Blurryops :
This doesn’t work for all founders. It’s very effective for white women, you don’t see many men and women founders of color.
2026-07-08 03:11:55
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