@danielyaw_: During my panel at SPORT BEACH in Cannes, I asked Boston Celtics star Jayson Tatum what it was like going — in the space of a few years — from a young kid obsessed with collecting merch from his favorite athletes and teams, to being someone with multiple signature deals, co-creating footwear and merch with the likes of Jordan Brand and New Era 🏀👟 #canneslions #jaysontatum #NBA #journalist #sportsverse