@theventure: This guy burned his own company down, then sold it for $3.6 billion 🔥💰 Back in 2011, Eoghan McCabe and three friends notice a coffee shop owner building real loyalty just by talking to his customers. So they build a little chat bubble that lets businesses do the same thing online, and it quickly becomes one of the most recognizable tools on the internet. But by 2022, growth has completely stalled: five straight quarters of decline, and Intercom is heading to zero. McCabe returns as CEO right as ChatGPT launches, and he sees what everyone else in the industry is scared to admit: AI could replace the core of his own product. ✓ Kills $60 million of Intercom's own revenue on purpose ✓ Throws almost the whole company into a brand-new AI agent called Fin ✓ Ditches per-seat pricing, charging just 99 cents each time Fin actually solves a problem ✓ Grows Fin from $1 million to $100 million in revenue in about three years Recognizable chat bubble → growth stalls to zero → sees AI could kill his own product → burns $60M of his own revenue → bets everything on Fin → $3.6B Salesforce deal. Sometimes you have to destroy your best product before someone else does it for you. What would you be willing to burn down before the market burned it down for you? 🤔 #Business #Intercom #AI #Success #Entrepreneur @Intercom

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Wednesday 08 July 2026 21:17:31 GMT