@sammicohentalks: Versed just sold to Belle Brands💄. No price disclosed. What we do know is that historically, Windsong, who backs Belle Brands, hasn’t paid growth multiples. They bought JVN Hair for $1.25M out of Amyris’s bankruptcy. Pipette for $1.75M. Then KVD from LVMH’s incubator. Versed makes four. Let me know your thoughts about this deal!

Sammi Tannor Cohen
Sammi Tannor Cohen
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Thursday 09 July 2026 21:27:48 GMT
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erinunprompted
erinunprompted :
I loved Versed but this has me second guessing my next purchase
2026-07-11 00:48:13
27
girlynewengland
chelsea | girlynewengland :
I have a versed brush and it’s the best one I own
2026-07-12 03:09:19
2
kpcreatescontent
ThatsKP🍵 :
Welp, let me go ahead and grab the blushes i want before they change
2026-07-10 20:17:17
50
lnegz5347
Lnegz :
I thought merit owns versed
2026-07-10 23:58:31
59
dedmaux5
dedmaux5 :
JVN only sold for $1.25M??? 😂
2026-07-10 05:47:35
32
notthatjennifer_
jennifer 🇵🇸 :
Versed is perfect as is I really just think they needed better marketing. I don’t know if I should mourn this or not
2026-07-10 19:39:23
11
iso_e_super
okbutlikewhyyy :
I remember someone reached out to me on reddit to invest in Amyris and I didn't but I joined the subreddit they invited me to and it was weird to watch the company tank in real time 💀 I was so thankful I was too poor to invest ❤️
2026-07-11 01:10:07
2
matchadivaa
tokyo toni luvr :
so it’s no longer MAGA affiliated/owned?
2026-07-13 07:40:03
4
ava.perki
Ava | Cosmetic Chemist :
wait thank you for explaining this! i’ve only seen this news on linkedin lol otherwise no one has been talking about it
2026-07-10 11:30:48
12
seafoamstarlet
seafoamstarlet :
So THAT’S what happened to pipette
2026-07-10 05:39:04
14
lizmaxim1
Liz Maxine :
They just released a few new products, I hope they don’t change the formula 🙂‍↔️
2026-07-11 14:58:24
2
rn_missy
RN Missy :
I thought Merit owned Versed
2026-07-11 02:22:40
1
katy_levy
Katy Levy ✨🔮 Marketing & AI :
Oh fascinating
2026-07-10 02:42:09
2
tmhayes03
Tamara :
oh that's too bad
2026-07-10 04:21:27
3
sentimentalrkive
🌸 :
Is this a sign to stock up on versed now?
2026-07-11 03:38:22
2
dana.howard3
Dana Howard :
if they change the formulas I’ll be so sad 😞
2026-07-10 19:39:37
3
user3138633971528
user3138633971528 :
Ohh that’s why Pipette now suucks 😭😭😭
2026-07-10 00:10:54
1
girlynewengland
chelsea | girlynewengland :
I love the pod girly
2026-07-12 03:08:08
0
ktomstead
Katie | Brand Operator :
I feel like when the price / valuation isnt mentioned, it wasn’t good 👀
2026-07-19 17:06:34
0
danielle_createsugc
Danielle_createsugc :
Isn’t Versed created by Merit?
2026-07-19 20:24:50
0
lipstickismylovelanguage
LipstickismyLoveLanguage💙2739 :
I mean, if Merritt gets sold and they’re not maga anymore that would be cool
2026-07-10 22:03:08
8
isabelwbu
i💤y :
i’ll start buying versed now if it’s not maga owned
2026-07-13 15:36:33
2
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