@matt_and_abby_howard: Tomorrow is the big day!!! 💙🤍 @Biswell Beauty I’m feeling lots of nerves and all the excitement. So much love, time, and hard work went into creating this mascara, and I wanted to share why it means so much to me. As a mom, life is busy. So often I put myself last while taking care of the boys, our home, and everything else that comes with this season of life. On the days I wasn't feeling my best, mascara was the one thing I could put on that instantly made me feel a little more put together. It gave me a little confidence boost, even on the hardest days. And during seasons of grief, even if I cried it off, taking those few moments for myself somehow still made me feel just a little better. The only problem? For years, I relied on both a primer and a mascara to get the look I wanted. Together they cost around $56, and when Matt and I were first married at 20, that felt like a huge splurge. When we started developing Essential Mascara, I had one goal: create a cruelty-free, two-in-one mascara that gave me the results I loved without the extra step or extra cost. One product. One step. Beautiful lashes. I am so incredibly proud of what we created, and I truly can't wait for you to try it tomorrow. Thank you for cheering us on, supporting us, and believing in us. It means more than you'll ever know. 💙🤍

Matt & Abby Howard

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Thursday 09 July 2026 22:23:12 GMT