@theoryofkhaos: Psychology shows people don't just want to fit in. They want to fit in and stand out at the same time. This is called the Optimal Distinctiveness Theory 🧠 Your customer's brain is running two competing needs at once: ☝️ Belonging. To feel part of a group. ✌️ Distinctiveness. To feel different from the crowd. Most brands only build for the first need. They try to welcome everyone. But a brand that welcomes everyone gives your customer nothing to stand out with. Let's think of Gymshark for example: Gymshark didn't build for everyone who works out. Not yoga mums. Not casual runners. Gymshark built aggressively for weightlifters. So wearing Gymshark does two things at once: ☝️It says you belong to the lifting tribe ✌️It sets you apart from everyone else at the gym And so the lesson is... If you want a cult brand people wear, share, and defend, don't try to be everything to everyone. #branding #cultbranding #brandstrategy #brandpsychology

Yasmin | Strategy & Design
Yasmin | Strategy & Design
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Region: GB
Friday 10 July 2026 08:24:14 GMT
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ibamber42
iBamber42 :
never really got gym shark. it's like a tweener between shein and Nike/Adidas to me
2026-07-10 11:23:57
5
dryaneats
Dryan Eats YouTuber :
Abercrombie is the perfect example how to NOT do it
2026-07-10 22:49:55
14
michaelcontentninja
michaelcontentninja :
when you target everyone you target no one💪
2026-08-13 11:20:50
12
linnnalina44
❤️‍🔥 :
Gymshark literally has collections of gym wear made for Pilates and running.
2026-07-10 14:43:34
0
tokollos.glam
Tokollo’s Glam✨ :
I need all these psychology lessons for real
2026-09-01 19:34:40
0
kaitlinw86
KaitlinW :
How can you portray this as a content creator? I love your videos!
2026-08-24 02:54:49
0
abu.mutaka
Abu Mutaka :
Great value. Your tint of turquoise stands out. Thanks for sharing 🙏
2026-08-28 14:22:58
2
savvy8sense
Savvy, Corporate Mngr ✨ :
Want to stay in this type of tok.
2026-09-01 07:04:36
0
tiwa6099
Tiwa :
Thank you for sharing
2026-08-15 01:04:28
0
aw_fineart
adamwenhamart☆ :
Im tryinggggg
2026-08-13 19:07:29
1
aladdin.enzawi
Aladdin Enzawi :
Yasmin! I like ur shoes
2026-08-02 01:33:21
1
www.rep.markets
The Sourcing Company of China :
that green boots is lit 😯
2026-08-06 03:49:32
2
anna.sophie.art
Anna Sophie 🌴🌊🎨🧘‍♀️🐚 :
That’s interesting. Looking forward to hearing more
2026-07-10 11:35:42
1
mistress.shampoozle
GravyGrimlinGal :
If someone ask you about Nike the other day. I answered it. I’ve read the biography of the founder. Nike started as a brand for joggers and runners. Because the owner ran track at Oregon. Jogging was starting to become known at the same time that Nike was coming up. The rise of jogging and Nike go hand-in-hand. So it actually was a very distinctive brand for quite a long time and then they started venturing out to other sports later. But they literally used to go to track meets around the state and up and down the West Coast on weekends to pedal the product and take orders. And it specifically started as West Coast jogging. It didn’t come to the East Coast or the rest of the nation for a really long time.
2026-07-13 01:49:24
1
kaynya7
Nya :
We want to be unique like no other and at the same time belong 🥲
2026-08-06 11:40:43
1
savvy8sense
Savvy, Corporate Mngr ✨ :
Optimal Distinctiveness
2026-09-01 07:02:57
0
djjalsa
DJ JALSA 🎧🇬🇧🅾️ :
Noice 👊🏽
2026-07-17 13:12:18
0
lilly.rae.creates
Lilly Rae Creates :
I love your content so much!! Always so insightful
2026-07-12 00:40:16
0
virtualstephmarketing_
Virtualstephmarketing_ :
I would just say you hacked it!
2026-09-03 18:18:38
0
desi.dei.dagmar
Desi Deii :
your set-up and your shoes! love it!!
2026-07-31 18:33:08
1
worldofesensi
worldofesensi :
What would you recommend for a book brand?
2026-07-18 10:05:29
0
jina.wellness
Jina🏃‍♀️ :
Seriously, you deserve much more followers
2026-07-13 18:29:24
1
becky_fuchs
Rebecca Rütten :
Instant follower
2026-08-21 19:44:45
0
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