@darrenpalmerofficial: I came out of a TV show in second place with nothing. Backwards financially, actually. What it gave me was opportunity, starting with writing for GQ, and that's when I started thinking about alignment. The brands you attach your name to position you, and so do the places your work appears. So I did the best work I could with the projects I had, photographed them properly and aimed them at the publications I wanted my name near. Both sides of that equation built the brand. Where your work shows up says as much about you as the work itself.

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Friday 10 July 2026 08:30:01 GMT