@holliefcreatesugc: Something I’ve been thinking about this a lot lately. ✨ I remember @Beth Fuller talking about this a while back and at the time I thought it was such an interesting point. 💡👀 But over the last few months I feel like I’ve started noticing it everywhere. UGC works so well because it feels natural - the kind of content you’d actually scroll on your own feed. But if brands now want our faces, our personalities, and even for us to post on our own socials, That feels like it’s shifting into a slightly different space. Because at that point, it’s not just content. It’s trust, connection, relatability, which is exactly what influencer content is valued for. I’m not saying UGC and influencing are the same - they’re not - but I do think it opens up a bigger conversation about where the lines are starting to blur and whether UGC rates reflect that shift fairly. I’m genuinely curious what other creators think.🤔 💭 #ugccreator #ugc #ugccommunity #usergeneratedcontent #ugcmarketing

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Friday 10 July 2026 12:04:21 GMT