@myodpodcast: The worst thing you can do is make people want your product, then make it impossible to find. That is wasted marketing. You launch the campaign. You create demand. People get interested. People ask questions. Then the product is not available. The shop does not have it. The distribution is weak. The customer cannot find where to buy. That is how businesses lose momentum. Marketing does not end with awareness. A successful product launch needs availability. Because if people are ready to buy and you are not ready to supply, you have created frustration instead of sales. Watch the full episode on YouTube — link in bio.