@designsomemoore: Who decided that annual reports had to be black and white word docs? 👀 One of the biggest misconceptions I see in report design is that they have to be “corporate”. Where’s the fun in that? No one wants to read a boring doc. Whether it’s an annual report, pitch deck or proposal, the goal isn’t just to squeeze information onto a page. It’s to guide the reader through it. For Gan Global’s annual report, I borrowed techniques you’d normally find in editorial design. Big photography, bold type call-outs, infographics for data and plenty of breathing room. Every page had a job - keep the reader engaged to turn to the next. So if you’ve got a report or proposal to design, please don’t settle for walls of text. Your readers (and your designer) will thank you! Have Moore fun with it 🤪 #reportdesign #freelancedesigner #graphicdesigner #publicationdesign #adobeindesign

Vickie Moore | Branding Design

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Friday 10 July 2026 14:03:04 GMT