@nbcsandiego: Costco in San Diego’s Morena District is now 50 years old. Sol Price opened the first wholesale club as Price Club in 1976. It became one of the first Costcos in the United States in 1983. San Diego State graduate Jim Sinegal and his partner Jeffrey Brotman opened the first official Costco in Seattle earlier that year. However, the current building on Morena Boulevard goes all the way back to World War II.

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Saturday 11 July 2026 02:30:02 GMT
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justinharrisauthor
Justin Harris Author 💙 🍉 :
The absolute worst Costco in the history of forever
2026-07-11 22:34:14
56
chrisalsheikh
chrisalsheikh :
That parking lot is diabolical
2026-07-11 05:17:20
721
_mandyandsean
_mandyandsean :
We still occasionally call it Price Club in our house
2026-07-11 15:43:05
145
user721182415
mr ejaculator :
2026-07-11 03:13:43
21
cahlus_
carlos :
sol price, related to the price center in ucsd. didn’t know that until recently
2026-07-11 04:57:22
43
stablestangle
Stabilstangle :
It was called the Hercules
2026-08-24 16:10:52
0
kikifelice
Karina :
my hometown/childhood Costco!
2026-07-11 19:31:32
5
hapahaole11
HapaHaole :
Native San Diegan. Took my daughter clothes shopping here when she was 12 and came back to live with me...She's 51 now
2026-07-11 11:41:31
13
mralie69
Ali Ehsan :
Me thinking him going once a week for 48 years is crazy only to realize I’ve been going for 28 year 😳
2026-07-11 15:13:46
15
user9075955755035
Douglas Stanley15 :
In high school, our dream job was fetching carts at Price Club.
2026-07-11 15:32:59
0
stevenwoll355
stevenwoll355 :
great history lesson! im old enough to remember when it was price club too
2026-07-11 15:09:16
9
girlofmychoosin
Ellestra :
I’ve been going there since I was a kid! I was 2 when it became Costco, but I’m pretty sure my dad still called it Price Club for many years afterwards.
2026-07-11 05:16:44
11
dudewilson
Steve Wilson :
Some of the information being shared is a little off. The story actually begins with FedMart, which was founded in 1954 in San Diego by Sol Price. After Sol Price left FedMart in 1975, he founded Price Club, opening the very first warehouse club on July 12, 1976, on Morena Boulevard in San Diego in a former Howard Hughes aircraft hangar. That location is still a Costco today. Costco was founded later, in 1983, with its first warehouse opening in Seattle. As Costco expanded into San Diego—including Kearny Mesa—it became a direct competitor to Price Club. In 1993, the two companies merged and the new company was officially named PriceCostco. It operated under that name for several years before shareholders approved simplifying the corporate name. In 1997, the company became Costco Companies, Inc., and later Costco Wholesale Corporation, while the warehouse locations were rebranded simply as Costco. So the timeline is: * 1954 – Sol Price founds FedMart in San Diego. * 1976 – Sol Price opens the first Price Club in San Diego. * 1983 – Costco is founded in Seattle. * 1993 – Price Club and Costco merge to form PriceCostco. * 1997 – The company is renamed simply Costco, the name we know today. Costco did not originate in San Diego or Kearny Mesa. It originated in Seattle in 1983
2026-07-11 14:19:47
18
jordanlevinphoto
Jordan Levin :
Someone backed into my car there last week. Watch yo back people
2026-08-17 14:27:07
1
meglljc
meaganrenee3 :
The worst parking
2026-07-12 18:50:04
4
eatdrinkdie
Eat drink die :
My mom has never stopped calling it Price Club
2026-07-13 03:22:38
3
devilbeemech
DevilBeeMech :
And 5 minutes away you can find the original Rubio’s
2026-07-12 12:29:47
4
hoffeyrc51
Brynn :
It was still Price Club in 1983, the merger with Costco didn't happen until 1993 and it was called PriceCostco until 1997
2026-07-11 15:47:43
4
keanaemauigirl
keanaemauigirl :
We shop in this Costco in Morena every time we visit San Diego!
2026-07-11 16:32:14
2
shrimpboss619
ShrimpBoss619 :
I still remember when it was Price Club.
2026-07-12 20:24:17
3
naynay8240
naynay8240 :
That’s really weird. I remember being price club and I was born in 1984.
2026-07-11 16:27:50
4
carnageburrito69
Carnage burrito :
My mom has worked there for over 40 years
2026-07-11 17:02:19
4
viciousgame
ViciousGame :
It the merged with Costco to form PriceCostco in 1993. It finally changed its banner from Price Club to the Costco banner in 1997, not 1983.
2026-07-12 01:41:19
3
rictehpric
RictehPric :
Yep, Costco started in San Diego, before they moved to Washington 😎👍
2026-07-12 01:10:40
2
sd_linguist
San Diego Linguist :
The Price Center at UCSD is also named after Sol Price
2026-07-11 14:23:13
3
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