@myodpodcast: If your story does not sound like the customer’s life, they will ignore it. That is the truth about marketing. People connect with what feels familiar. Their struggles. Their dreams. Their frustrations. Their daily problems. Their ambitions. A good marketing story should make someone stop and think: “This is for me.” That is when attention becomes emotional. And emotional attention is powerful. Because people forget features, but they remember how you made them feel. So before you ask, “How do we sell this?” Ask: “What story will make people care?” Watch the full episode on YouTube — link in bio.