@starterstory: One influencer post did over $10K in revenue for PepAI. Cedric is a college student who built a peptide tracking app in ~2 weeks using Replit + Claude. Seven weeks after launch: $50K in total revenue, $11K MRR, almost 2,000 active subscriptions. The unlock wasn’t the app. It was the distribution. > Reached out to influencers in the peptide niche BEFORE launch > Built a 300-person waitlist from Reddit + early posts > One creator dropped a single Instagram story > $1,000 in revenue > His first feed post hit 50K views > $4,000 in one day > Total attributed to that one influencer: over $10,000 His take: “Marketing and distribution matter way more than your idea or how great your app is. If you don’t have a plan for how to market it, I wouldn’t even build it.” First-time founders think about product. Second-time founders think about distribution.

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Sunday 12 July 2026 02:39:09 GMT