@samy.global: Isn’t football for girls? 👀 With the WC going on, brands are “discovering” that women love football… but few are actually getting it right 🎯 @NYX Professional Makeup tapped Katia García as the face of their activation an actual 🐐 64% of women go to TikTok for sports content. We’re already here. Brands just need to catch up 💅 #womeninsports #fifaworldcup #marketingtips #marketingstrategy