@jakewoolfstyle: Levi’s should have bought Cone Mills in 2017 when it was going belly up. Without the secret ingredient, what are Levi’s jeans, anyway? Here are my thoughts #style #mensfashion #levis #jeans

jake woolf
jake woolf
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Region: US
Monday 13 July 2026 20:19:03 GMT
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sneakyshua
SneakyShua :
Wrangler bought up a bunch of White Oak Selvedge and made cowboy cuts with it. Outstanding jeans. Shame Levi’s lost the plot.
2026-07-14 03:09:48
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dirkprescott
Someguy :
Also: anyone saying it’s not good business will constantly talk about how The Masters is amazing. Pick a lane.
2026-07-13 20:59:57
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ian_hunte
IAN HUNTE :
I worked there at that time. Agree with you 100%. This really chapped my ass then and still bothers me to this day.
2026-09-04 02:22:59
0
sidtitus
Sid :
Modern Levi’s always look like a watered down version to me
2026-07-13 21:33:11
555
capncait
CapnCait :
The commitment to increasing shareholder profit every quarter over longevity will be the end of us all
2026-07-14 15:23:50
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bjwesq
BRIAN J WOOLF, Esq :
Well explained Jake. I used to wear Levi’s long before you were born my son and they were amazing. That’s all we’d wear. Haven’t bought a pair in years other than the one you gifted me. But this explanation is awesome. Listen to this man. he knows what he’s talking about my TikTok and Facebook friends.
2026-07-14 03:32:03
6
jeslozpe93
Jesus Lozano63 :
are there any alternatives to Levis? something close to the price range?
2026-07-14 04:04:04
3
beyoncesnatchedmyedges
beyoncesnatchedmyedges :
Chanel does things like this to save specialized artisanal companies. It both keeps dying arts alive and helps with their couture and semi couture. Plus it gives them tremendous positive pr.
2026-07-14 01:18:32
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dyvog
dyvog :
it’s kinda like a Kodak moment- business abandoned their fundamental origin and then lost the sauce.
2026-07-13 22:16:49
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bartholomew_roberts
Bartholomew_Roberts :
I 100% agree with everything you said.
2026-07-14 19:42:02
3
caughtinfire
omnomnom :
its almost like companies are only interested in profit
2026-08-15 09:51:14
3
ninjacodybanks
ninjacodybanks :
I grew up in Greensboro! Denim manufacturing was always a huge part of the city's history
2026-07-14 19:29:17
6
don_mike_
Mike 🇮🇹 :
I have a few pairs of Taylor Stitch White Oak denim. The quality is amazing. Levi’s really fumbled on this, and they’ve been going downhill for a long, long time.
2026-07-13 21:54:40
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spooogelord7
spooogelord7 :
all these businesses that invest into fiat instead of hard physical things and relationships are going to crash hard when the dollar does.
2026-08-21 00:58:44
1
steveynx4n3
steve46202 :
The marketing alone was worth 2-3x the $100m price.
2026-07-14 17:26:29
8
user3131578258305
user3131578258305 :
I’m sure they knew that. But think of the shareholders…
2026-07-14 03:07:52
7
coyote.wayne
coyote wayne :
Keep going! Talk about Vadalia Mills and how they fumbled the X3's!
2026-08-12 20:33:35
1
cookiespack
auggie :
My pair of Raleigh white oak pants are by far my favorite pants, the denim is so beautiful
2026-07-14 18:39:20
3
saltclothing
Amber Clisura :
I miss Cone Mills so much. The first company I ever worked with as a production designer used Organic White Oak denim.
2026-07-15 15:27:59
3
masteringmachines
masteringmachines :
Great video
2026-07-14 12:17:23
1
h3nryhawk
Henry Hawk :
If Levi’s bought cone and continued to make USA made jeans in white oak denim, yes I would be in line to buy those. But would white oak have the same aura / desire it has now that it’s rare USA made deadstock? Side note, There’s still two Draper looms with proximity denim in Greensboro, it’s just too small to scale and hard to get. A little disjointed here but Levi’s and the story is too big to die, and can always reinvent itself and go back to their fundamentals. I hope they take the risk and jumpstart USA made jeans again
2026-07-14 15:00:42
3
txant00
anthony :
word
2026-07-14 02:27:57
1
hey.sid
Anon :
I refuse to buy Levi's for years because of their betrayal of quality
2026-07-14 13:01:09
2
cbarn_24
DasChris_ :
I dead forgot about Levi’s haven’t worn them in years
2026-07-14 15:32:52
1
spaceduckets
Offline :
There’s literally 100s of quality denim brands in 2026. Levis made in Japan and LVC is fine but I just don’t see why you’d choose them over all the wonderful options we have today
2026-07-13 21:56:46
2
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