@eugbrandstrat: AI influencers are massively overhyped. Today: how AI influencers ignore the relationship between people and influence - and why influencer marketing is a more effective form of brand building than any other. #brandstrategy #marketingstrategy #AIinfluencers

Eugene Healey | Brand/Culture
Eugene Healey | Brand/Culture
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Region: AU
Tuesday 14 July 2026 02:00:06 GMT
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ninamarilena
Nina Mar :
Agree. On a mass scale. But on an individual scale, it might. ai thirst traps, ai companions, therapists. Influencing one person is a thing. The influencer as an archetype is something else as it plays on mimesis and common knowledge games.
2026-07-15 01:45:33
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emma_______x
Emma 🪐 :
The type of AI that will succeed in the end is AI that will give people more time to create art, not AI that will do the art for them.
2026-07-14 05:20:21
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joshbaileysocial
Josh Bailey :
Hahaha “AI gooner bait maga girls” is top 5 Eugene lines
2026-07-15 05:28:27
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anandsriganeshar
Anand :
I generally agree with this but we also see this can be sucked by things like clipping farms overloading algorithms to create fake viral trends like how streamers like neon and clavicular became popular. something like ai can be super charged to find the most viral content and push it all of our feeds
2026-07-15 04:03:21
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succudri
*°•.˜”*°• ✮ ℭ𝔥𝔢 ✮ •°*”˜.•°* :
i don't even trust influencers 🤣
2026-07-15 03:22:52
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out.on.the.periph
out on the periphery :
And what if people can’t tell the influencer is AI?
2026-07-14 06:09:40
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vin.man
Calvin :
yep, Yep, YEP!!!
2026-07-14 22:47:57
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dima_tproducer
DIMA T :
AI is in bed w goverment now
2026-07-14 17:26:11
1
ashleystriblet
Ashley Striblet :
I’m excited for you to speak on the gender aspect. I’m convinced that a lot of tech founders are both desperate for distribution, but don’t know how to build an audience and as a result are resentful of the fact that women dominate the creator economy.
2026-07-14 19:20:18
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usernamenobody942
Usernamenobody :
Thank you. Silicon Valley is out of touch.
2026-07-14 02:43:23
9
gibson_hale
Shaq :
Ai could honestly do so much good but we use it to like make ai influencers and pictures when we could be having seemless instant translation to any language, or the most efficient road planning to cut down on commute times and increase walkability
2026-07-14 14:04:52
3
bvc101
Bambilove :
I would take it even further from having spoken to some creators about it. If it’s obvious a creators post is AI their audience hates it and doesn’t have as much engagement.
2026-07-14 08:30:44
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benjournee
Ben Journee :
Say it louder for the people in the back 👏👏👏
2026-07-14 02:31:49
4
hot.and.peer.reviewed
🧞‍♀️Z🪸🫧 :
Whoa I was not ready for that big picture question 💯
2026-07-14 02:36:58
1
cinematicalism
cinematicalism :
I have felt this way about film & television production as well. Well said!
2026-07-14 02:08:52
1
rooklondon
RookLondon :
2026-07-14 10:35:11
0
avokuma
Yaz ☀️ :
excited for your next video!
2026-07-14 16:08:53
0
imthorthedog
THOR the Dog :
Love your videos 👏👏👏
2026-07-14 21:29:46
0
carolanestratis0
Carolane stratis :
Yes !
2026-07-14 02:06:40
1
ilovefarideh
ILoveFarideh :
This is the take I needed this morning
2026-07-14 14:21:53
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811spiderbee
Claudia :
i think scammers may get some wins with fake people, but yeah, you'll never get an successful, AI influencer with a big, sustainable following. People may have followed early attempts for the novelty, but I'm sure it became boring and obviously ad-led super fast.
2026-07-15 09:25:55
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moniqueclarkew
moniqueclarkew :
Here’s hoping
2026-07-14 11:33:44
0
phnompenhexplorr
phnompenhexplorerr :
what about when AI becomes commonplace and accepted? is your view western-centric. AI avatars are already selling products in Asia.
2026-07-14 09:11:09
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brokenburke
brokenburke :
I don’t care what AI thinks
2026-07-14 23:12:32
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mojojojo5551
Mojojojo5551 :
The point isnt if the ai influencer is or isnt real. It has been proven over and over again fox news lies, but the people who want to believe them dont care. So the point is if people want to be influenced, to buy this bag, to see that movie, to believe immigrants are the root cause of all evil, they will. Whether the delivery mode is a real person or ai is almost moot
2026-07-14 17:36:07
0
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