@eugbrandstrat: AI influencers are massively overhyped. Today: how AI influencers ignore the relationship between people and influence - and why influencer marketing is a more effective form of brand building than any other. #brandstrategy #marketingstrategy #AIinfluencers
Agree. On a mass scale.
But on an individual scale, it might.
ai thirst traps, ai companions, therapists.
Influencing one person is a thing.
The influencer as an archetype is something else as it plays on mimesis and common knowledge games.
2026-07-15 01:45:33
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Emma 🪐 :
The type of AI that will succeed in the end is AI that will give people more time to create art, not AI that will do the art for them.
2026-07-14 05:20:21
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Josh Bailey :
Hahaha “AI gooner bait maga girls” is top 5 Eugene lines
2026-07-15 05:28:27
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Anand :
I generally agree with this but we also see this can be sucked by things like clipping farms overloading algorithms to create fake viral trends like how streamers like neon and clavicular became popular. something like ai can be super charged to find the most viral content and push it all of our feeds
2026-07-15 04:03:21
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*°•.˜”*°• ✮ ℭ𝔥𝔢 ✮ •°*”˜.•°* :
i don't even trust influencers 🤣
2026-07-15 03:22:52
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out on the periphery :
And what if people can’t tell the influencer is AI?
2026-07-14 06:09:40
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Calvin :
yep, Yep, YEP!!!
2026-07-14 22:47:57
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DIMA T :
AI is in bed w goverment now
2026-07-14 17:26:11
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Ashley Striblet :
I’m excited for you to speak on the gender aspect. I’m convinced that a lot of tech founders are both desperate for distribution, but don’t know how to build an audience and as a result are resentful of the fact that women dominate the creator economy.
2026-07-14 19:20:18
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Usernamenobody :
Thank you. Silicon Valley is out of touch.
2026-07-14 02:43:23
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Shaq :
Ai could honestly do so much good but we use it to like make ai influencers and pictures when we could be having seemless instant translation to any language, or the most efficient road planning to cut down on commute times and increase walkability
2026-07-14 14:04:52
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Bambilove :
I would take it even further from having spoken to some creators about it. If it’s obvious a creators post is AI their audience hates it and doesn’t have as much engagement.
2026-07-14 08:30:44
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Ben Journee :
Say it louder for the people in the back 👏👏👏
2026-07-14 02:31:49
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🧞♀️Z🪸🫧 :
Whoa I was not ready for that big picture question 💯
2026-07-14 02:36:58
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cinematicalism :
I have felt this way about film & television production as well. Well said!
2026-07-14 02:08:52
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RookLondon :
2026-07-14 10:35:11
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Yaz ☀️ :
excited for your next video!
2026-07-14 16:08:53
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THOR the Dog :
Love your videos 👏👏👏
2026-07-14 21:29:46
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Carolane stratis :
Yes !
2026-07-14 02:06:40
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ILoveFarideh :
This is the take I needed this morning
2026-07-14 14:21:53
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Claudia :
i think scammers may get some wins with fake people, but yeah, you'll never get an successful, AI influencer with a big, sustainable following. People may have followed early attempts for the novelty, but I'm sure it became boring and obviously ad-led super fast.
2026-07-15 09:25:55
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moniqueclarkew :
Here’s hoping
2026-07-14 11:33:44
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phnompenhexplorerr :
what about when AI becomes commonplace and accepted? is your view western-centric. AI avatars are already selling products in Asia.
2026-07-14 09:11:09
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brokenburke :
I don’t care what AI thinks
2026-07-14 23:12:32
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Mojojojo5551 :
The point isnt if the ai influencer is or isnt real. It has been proven over and over again fox news lies, but the people who want to believe them dont care. So the point is if people want to be influenced, to buy this bag, to see that movie, to believe immigrants are the root cause of all evil, they will. Whether the delivery mode is a real person or ai is almost moot
2026-07-14 17:36:07
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