@startup__academy: Amazon Prime only worked because Jeff Bezos believed it could. "I think one of the most courageous things Jeff Bezos did was when he had this instinct to launch Amazon Prime and he wanted it to be this subscription service but his CFO and everyone said it doesn't make sense like the numbers don't work. But he had this instinct which he built by seeing the way people are addicted to Costco. He said it was a leap of faith for him and he had to go against really his whole company just based on his own instinct. I think that's actually the hardest thing for a founder to do." -Founder of Zynga, Mark Pincus on Sourcery Pod #jeffbezos #startup #amazon #amazonprime #leadership