@fentybeauty: Some numbers are retired. Some legacies never are. What started as a product became a staple, a favorite, and a defining part of the Fenty Beauty story. We are officially retiring and discontinuing the OG that helped shape our story. ❤️ Share your love or tribute to this icon in the comments below for a chance to win this one-of-one piece. And while legends are forever, a new chapter is about to begin... and once you start using what’s next, it’s over. Share a story or what this foundation meant to you in the comments for a chance to win this 1 of 1, exclusive Fenty Beauty Pro Filt’r Soft Matte Jersey. ⤵️ Shop the OG now globally at our retailers and on fentybeauty.com for 50% OFF. Check online if your local store is out of stock!
Shade 170 in the soft matte is my best foundation shade match! I’m excited to see an upgraded formula, however. Can’t wait till it drops!
2026-07-17 05:45:15
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Harmoni💥 :
Will forever be missed🥰
2026-07-17 10:00:54
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Sierra :
Hi Fenty 👋
2026-07-17 03:57:43
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unamaria :
What am I supposed to do now? It’s the only foundation I used that my skin liked 😭😭😭😭😭 fenty, not this 💔
2026-07-16 22:17:09
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Taran :
This can’t be happening…. It’s been 10 years
2026-07-16 17:36:39
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Oranges4517 :
I am disappointed on how yall did kc on love island honestly like RIHANNA we expected more from YOU
2026-07-17 01:29:58
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💝🫧☀️ :
Fenty dont do this going to buy it asap
2026-07-16 17:19:25
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Porschaaaa💜💜💜 :
whyyyyyy
2026-07-16 23:35:03
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Dagabie :
Help I thought this was a tribute to Ronaldo when I saw 7 and I was like the heck he got to do with makeup 😂, warn a girl to finish watching a video
2026-07-16 22:56:50
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leigha :
the blueprint fr🥹 SO excited for what’s next!!🫶🏽
2026-07-16 21:16:20
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Jasmine :
The soft matte powder foundation was the ONLY foundation I wore for YEARS! Ive never had so many compliments like I got with her! I’ve mourned her so much since she got discontinued but she made me fall back in love with makeup 🙏❤️thank you Fenty ❤️✨
2026-07-16 18:11:28
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Brandon Davis :
This foundation meant so much to so many people who could never find the right shade or undertone! She will be missed dearly. 😔🖤
2026-07-16 23:33:19
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glossliebe :
The OG Pro Filt’r Soft Matte wasn’t just a foundation to me—it gave me confidence and became a staple in my makeup routine. Thank you, Fenty Beauty, for creating such an iconic product. It will always have a special place in my heart. ❤️🥺✨
2026-07-16 19:24:24
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ت :
La mejor base de maquillaje de mi vanity🥺💗!!
2026-07-17 00:47:15
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flamesonyou :
we love u Fenty beauty
2026-07-16 23:43:08
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user17037284939282 :
Powder foundation? Why is it discontinued :(
2026-07-16 22:47:40
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Esther Rodriguez :
mi primera compra del universo fenty 🥲
2026-07-16 17:35:31
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💝🫧☀️ :
Im not ready for this
2026-07-16 17:16:48
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TESS🍋🟩 :
Hiii
2026-07-16 17:15:32
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..... :
The Fenty soft lit luminous foundation is way better tbh
2026-07-16 17:21:29
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ميره بنت منصور :
Why, why why don't you are broken our hearts why every time we love a product you discontinue it I'm crying
2026-07-16 23:23:44
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