@fastcompany: Everyone remembers when Adidas dropped Kanye. Almost nobody noticed when the brand started winning without him, until suddenly they were everywhere again. After losing an estimated $1.7 billion in annual Yeezy revenue, Adidas leaned into its own heritage instead of chasing clout. On the latest edition of FC Explains, Senior Staff Editor Jeff Beer dives into the comeback, from Oasis fans showing up to shows already dressed in the three stripes to Bad Bunny debuting his signature shoe at the Super Bowl. Watch the full episode at the link in bio. #fastcompany #adidas #yeezy

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Thursday 16 July 2026 21:24:01 GMT