@cnbc: Fanatics CEO Michael Rubin said at #GamePlan26 that Nike "did a lot of obvious things that didn't make sense." "They really allowed so much competition to come into the marketplace," Rubin said.

cnbc
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Thursday 16 July 2026 22:00:13 GMT
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guy.frost
guy.frost :
Fanatics is a garbage brand as well
2026-07-16 22:56:14
380
givethanks9
THANKFUL :
Bro telling nike how to run a business. Meanwhile his whole company gonna be gone in 5 years
2026-07-17 09:45:20
0
kjenn1077x
kjenn1077x :
Yet buy a jersey from his site and it’s $200 garbage. Better off buying a jersey from China and saving $150. Better quality.
2026-07-17 02:24:02
42
dyellow24
dyellow24 :
Isn’t fanatics the definition of big but not beloved??
2026-07-17 01:26:01
61
justchris226
JustChris22 :
Fanatics is crap quality.
2026-07-17 00:38:00
91
kevvkelly
Kev Kelly :
He’s the problem
2026-07-17 01:29:52
42
newdewdles
Fuggleton Fiddlesticks The XIV :
Fanatics is fucking awful
2026-07-17 08:25:29
0
worldsoldestmillennial81
The World’s Oldest Millennial :
Running shoes, running shoes, running shoes. Nike walked away from running shoes. Everyone wears Hokas and Brooks. Nike just gave up that space. Walk into a hospital, you won’t spot a nurse wearing Nikes. They’re all wearing Hokas and Brooks. Nike just gave up.
2026-07-17 02:04:00
2
mrogals22
George Edward Lopez :
Fanatics has become effectively a monopoly and the quality sucks - both in apparel and sports cards
2026-07-17 02:27:58
8
tippinon44s_
Tippin_On44s_ :
One of the worst of us
2026-07-17 06:22:59
0
3putt2156
3putts :
Fanatics is straight garbage nowadays.
2026-07-17 03:15:10
14
yishaim20
YM :
this is the man that ruined MLB jerseys
2026-07-17 01:48:15
21
trainingforlifeusa
Training For Life USA :
Not true. Nike is just making bad products
2026-07-17 05:03:57
0
mediatimeouts
chill, be cool ma :
Fanatics is by far the worst quality company. Nike should have never let these ppl sell their stuff. Cheap will always win but Nike should of said heck nah
2026-07-17 07:13:55
0
steve.levario
steve levario :
Go wokey go brokey. Nike doesnt realize that certain consumers are the main ones that make their brand go round. Not their advertising or Lebron James. But the actual consumers and real trend setters who wore nike years ago. Many of those consumers are gone.
2026-07-17 08:13:57
0
fexaro
FEXARO :
Criminals wear that brand when they get caught on camera, same outfit over and over.
2026-07-17 05:17:05
0
user8228460193601
drippydad :
Kaepernick ruined the brand for them, they alienated half their customers
2026-07-17 01:42:41
0
basedgod248
basedgod248 :
rubin likes securing exclusive deals and producing a dogshit product not competition
2026-07-16 23:30:59
63
noflrs_
noflrs :
Nike got better quality than fanatics
2026-07-17 02:43:44
7
yuriko.c
Yuriko :
Can you make the jerseys not crap quality anymore tho pls
2026-07-16 23:36:54
5
woundedhead_
TheWoundedHead :
“They allowed competition” I fear that is capitalism
2026-07-17 02:08:42
2
realrgs
RGS :
Then he truly has no idea how his company is perceived
2026-07-17 06:59:23
1
will_sharry
will_sharry :
Nike is all time. The other brands are just temporary trends.
2026-07-17 02:44:17
4
swan_delion
SWAN :
Fanatics is ruining how logos and jerseys look
2026-07-17 04:08:23
2
kg_29425
kg_29425 :
The problem today is that Fanatics has taken over manufacturing for everything sports apparel-wise and the quality has nosedived
2026-07-17 01:30:45
4
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