@theventure: This guy sold cheap plane tickets and built a £10 billion empire ✈️💰 In 1995, Stelios Haji-Ioannou is 28 and the son of a Greek shipping magnate. He flies to America to spy on airline companies and comes home with one belief: millions of Europeans want to fly but can't afford to. So he borrows £5 million from his father and launches easyJet out of a shed at Luton Airport. He leases two planes with one route, London to Glasgow, and prices the tickets at £29. No meals, no agents, no printed tickets. You just call the number on the side of the plane and get on the flight. ✓ Skips competing with giants like British Airways and creates a new category of customer: people who've never flown in their lives ✓ Panics BA so badly they launch their own budget airline ✓ Shows up to their opening day in an orange boiler suit with six of his crew ✓ Buys their whole airline a few years later Europeans priced out of flying → borrows £5M and starts in a shed → £29 tickets, no frills → invents a customer that didn't exist → humiliates BA and buys their airline → 100 million passengers and £10B a year. Sometimes the biggest market isn't the one you're fighting over; it's the people who were never in it. Who's completely priced out of your market that you could bring in for the first time? 🤔 #Business #easyJet #Aviation #Success #Entrepreneur @easyJet