@levisteede: We audited 30 Meta ad accounts and found the same mistakes in 26 of them after analyzing €2.4M in ad spend. Here are the biggest ones: 1. Treating in-platform ROAS as the only metric that matters. Meta is grading its own homework. If you're not looking at metrics like MER and NC CPA, you're making decisions with an incomplete picture. 2. Not defining audience segments. If you don't know where Meta is spending your budget, you can't accurately judge what's actually working. 3. Only analyzing the last 30 days. Seasonality, promotions, buying cycles, and product launches all influence performance. Looking at a narrow time window often leads to fixing problems that don't really exist. 4. Not producing enough creative. Most brands have ambitious revenue targets, but almost none have a creative production system capable of supporting those goals. Creative volume isn't optional anymore—it's a growth lever. 5. Running campaigns on budgets too small to learn. A €20/day ad set often isn't enough to generate statistically meaningful data or give Meta enough room to optimize. None of these mistakes are particularly complicated. But together, they quietly kill performance. Which one do you see most often when auditing Meta ad accounts? #MetaAds #facebookads #ecommercetips

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