@itvnews: Children as young as four are using anti-ageing skincare products designed for adults, prompting dermatologists to call for warning labels and tougher scrutiny of how the products are marketed to young people. The British Association of Dermatologists (BAD) has said stronger labelling is needed on products that contain ingredients unsuitable for children's skin, warning they can cause irritation, allergic reactions and damage to the skin barrier. Experts say they are increasingly seeing children using powerful ingredients intended for mature skin after watching skincare content on social media. #news #skincare #grwm #beauty #itvnews

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Region: GB
Friday 17 July 2026 15:30:10 GMT
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bowlofcereal__
s.ll :
Yall are blaming adults for posting grwms but not blaming the parents letting their children buy retinol? ok cool lol
2026-07-17 18:42:35
18065
aalexaa._._
￴ ￴￴ :
its their parents fault 🙄
2026-07-17 17:56:34
12125
samoonbear
✮ ⋆ ˚。𖦹 ⋆。°✩ :
Why are parents letting them use it though
2026-07-17 15:32:44
38721
abiobr1en
abi🧛‍♀️ :
pastel colours doesnt mean its for kids. stop blaming colours and start blaming parents for allowing their CHILDREN to buy adult skincare.
2026-07-18 00:55:19
3185
evie_o_maonaigh
Evie Ó Maonaigh :
First of all, the UK brought in a ban for all under 16s using social media. In some cases, you even need to upload identification to prove you are old enough to be on certain sites, and I think that goes for platforms like TikTok. I knew this was going to happen, but now it is proof that parents are finding ways around the ban to allow their children, and sometimes toddlers, on social media. They would rather stick their children in front of a tablet or phone because they do not want to actually pay attention to them, and they clearly do not monitor the content they are watching. Influencers are not the problem here, as they should not be influencing children who should not be on social media in the first place. You cannot blame the manufacturers or the stores either. Most beauty products are formulated for adult skin, and things like retinol are not even recommended for people under 25. Every retail or beauty counter worker I have spoken to when buying presents for the young girls in my family has recommended the Bubble line, which is a safe, child-friendly range. No adult should be buying children Drunk Elephant, retinol, or anti-aging products, especially for those who have not even reached puberty. Parents need to use common sense. Their lack of accountability is the reason their children's skin is being damaged, and they need to stop making excuses for their own actions.
2026-07-18 13:18:00
4
simplicity_xxx
Simply_adele❤️ :
When are parents going to be held accountable for their own children’s actions?
2026-07-17 21:27:36
2857
skruli616
SAVE.PALESTINE🇵🇸 :
Retinol creams are EXPENSIVE, why are their parents buying this stuff for their children. The parents are neglectful.
2026-07-18 09:47:55
737
angelcak33
˚₊‧꒰ა ang℮l ໒꒱ ‧₊˚ :
‘aiming towards children’ why can’t women like pastel colours? pinks? highlighter colours?? why should all of our products be white and boring??
2026-07-18 13:00:19
51
rose807187
Rose80 :
Ok let’s be realistic… parents are to blame by fuelling this ridiculous obsession.
2026-07-17 20:03:31
1716
f.e.w16
Faith Williams :
The amount of children I saw in Sephora the other day, shopping for skincare...😮‍💨
2026-07-18 16:16:34
1
plllavender
em 🦇 :
parents the MAIN source of the problem
2026-07-18 11:16:55
223
siobhangibbz
Siobhan :
when I was 13 I didn't have access to the kind of money this requires ...so why are parents buying these products
2026-07-18 16:07:46
1
fragmentsofreju
réju :
parents blame everyone else but themselves
2026-07-18 16:16:16
6
40inmyskin
Annie Le :
It’s their parents fault. Why would you buy those to for your kids?
2026-07-18 15:57:29
2
kriotiti5
kriotiti5🇸🇱🇬🇭🇳🇬🇬🇧🤎📚 :
children have no business in Sephora!
2026-07-17 19:00:40
1737
repenttothecreator
𝐼𝓃𝒹𝒾𝒶 :
Who on earth is giving their 4 YEAR OLD skincare???
2026-07-17 18:11:35
2731
carrienired80
Caroline Ní Roideacháin :
Absolutely NOBODY'S FAULT BUT THE PARENTS!!!!!! Parents need to be charged with negligent period!!!!!
2026-07-18 11:23:02
10
myc_v1
Myc :
ignoring the real narrative here as usual 🤔
2026-07-18 14:51:31
2
naomi.omokhua
naomi.omokhua :
Bad parenting.
2026-07-17 21:37:46
671
ned_mua
ned_mua :
I'm sorry but blaming colours and packaging for the parent's lack of care is ridiculous. The blame is very misdirected when the parents should know better
2026-07-18 09:17:51
544
hannaheast99
Hannah :
Who’s buying it for them?
2026-07-17 15:54:34
7318
dannixr13
Dannii :
alcohol comes in bright colours and packaging. everyone knows not to give it to children. common sense seems to be lacking in todays society
2026-07-18 14:50:34
22
jordaanstewart
Jordaan Stewart :
why are kids on social media? especially unsupervised?
2026-07-18 15:48:19
13
mamesukeponta
mamesukeponta :
Stop blaming TikTok and blaming the awful parents
2026-07-17 21:05:25
115
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