@fentybeauty: Long before it became an icon, it became yours. 🤎​ As we prepare to retire Pro Filt’r Soft Matte Foundation, we’re reflecting on the moments that made it more than a product.​ The reviews. The stories. The “finally found my shade” moments. For nearly a decade, you’ve shared your feedback, trusted us with your routines, and helped shape the future of complexion products at Fenty Beauty.​ Because while Pro Filt’r helped redefine what inclusion in beauty could look like, we never stopped listening and we will always keep evolving.​ Over the past 9 years, we’ve shade matched, gathered your responses, and learned exactly what you wanted from your next foundation. What’s coming next wasn’t created in a lab alone. It was shaped by the community that inspired it. 🫶🏿🫶🏽🫶🏻​ As a thank you to the foundation that started it all, Pro Filt’r Soft Matte Foundation is now 50% off while supplies last across global retailers and on fentybeauty.com. Check online if your local store is out of stock!​

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Friday 17 July 2026 17:16:32 GMT