Selling is arguably more important than the product itself
2026-08-09 21:10:49
36
N K :
Did you just ask what’s the real difference between chatGPT and Claude, and implied it is marketing / distribution? 👀
2026-08-12 02:52:54
6
Ashley Striblet :
This is also an argument for why UX should become increasingly more important. UX could become a differentiator bc the labs are primarily competing on capabilities rn and the average tech consumer isn’t really going to care if one model is 10-20% better than others.
2026-07-18 08:08:19
51
Data Nerd Dog Dad :
It’s also because the marketing that worked 3-5 years ago isn’t working. Many businesses have marketing teams that can’t get attention because their team is still trying to use cute branded photos and videos to get attention.
2026-07-18 16:58:11
9
Geoffrey :
That’s one role and probably the only role. That’s why the pay is high.
2026-07-18 01:31:35
3
Jack Wu :
greeaaat, more ads. yay.
2026-07-18 15:12:11
8
user2737463738283737 :
This is just like mobile carriers. They all have the same services (more or less), so marketing and brand building is king.
2026-07-17 20:59:53
13
Rach :
they have to pay you this much to compromise on your morals 🥰
2026-08-03 19:03:44
4
Eve :
Very interesting, thank you for making a video about this. I just wonder if the churn for marketing talent will be the same as it is everywhere else and everything is blamed on the CMO - they change - a year passes - cycle continues 😅
2026-07-17 23:22:08
7
B :
Nothing to do with marketing roles. OpenAI just pays more across the board
2026-07-23 06:26:17
2
ferlytate :
Yeah so you have this homogeneity of products and the only way to differentiate is who can sell their snake oil the best and the best way to sell is by paying real people to launder a legitimization of the quality of your product, whether it's any good or any better than any other competitor is irrelevant.
2026-07-18 03:25:56
1
Row Bear :
Didn’t Higgs just get hacked? lol
2026-07-24 03:55:13
0
CathyJamison :
Great review. Totally agree - the companies that win are those who prioritize marketing and I add branding to that.
2026-07-25 14:56:19
5
Leeleeloop :
YAaas soft skills📈📈📈
2026-08-19 15:33:52
2
msuzanne800 :
Strongly agree - brand and creative are now becoming key differentiators
2026-08-26 13:51:38
0
Shaz | AI & Marketing :
Bingo
2026-07-22 00:45:58
1
kokebhaile :
Very valuable, thanks for sharing!
2026-07-17 20:37:02
0
Malik :
this is a great point
2026-08-03 00:22:08
3
Casa :
Interesting
2026-07-18 03:12:06
0
AmzBestDeals :
I will take all the blame for their failed marketing efforts for half the price and u limited credits
2026-07-20 17:46:25
0
Aya | Founder of Archif :
heavy on this
2026-07-21 21:42:13
0
Nathan Goodroe :
It thinks actually hiding cataclysmic losses under the “marketing budget”. Creative accounting
2026-09-09 22:09:14
0
MariaMeri :
isn't ai going to replace marketing?
2026-07-20 19:56:32
4
zipzapbam :
Bc getting the public to accept and want the destruction of their own livelihoods is a tough sell so you need the big guns. They’re paying female influencers to go on ai brand trips.
2026-08-02 12:01:14
1
shades :
Open AI/Claude/DeepMind influencing is so unethical. These companies are actively trying to automate all of our work and cook us all. Extremely short term thinking.
2026-07-20 21:37:31
0
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