wordswithbones
Region: TH
Saturday 18 July 2026 10:27:18 GMT
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Sooooze :
the connector for the "o" in both Won and Joe can be easily seen as a cursive "a", which is suboptimal for a new brand name, especially one that's not standard English
2026-07-21 18:49:01
1
gay aftonsparv :
sad to see gemini generated images in this :(
2026-07-19 17:43:16
10
▫️ Leo 레오 ▫️ :
They will steal this 😭😭😭
2026-07-18 10:37:42
199
emilythe_____ :
Korean companies entering the U.S. definitely should keep Korean (Hangul) in their signage because I think westerners are generally interested in learning to sound out words in Korean. It feels actually doable via self study unlike learning Chinese hanzi or Japanese kanji. I think Korean brands should lean into the fact that they have such an accessible writing system.
2026-07-18 11:30:25
97
chronically_yours :
The rebrand doesnt even look like a restaurant 😭 It looks like the logo of a company that would like, do local shipping/deliveries or something 😭 I would never assume that logo meant coffee ever. Hot dogs if anything 😭
2026-07-20 22:59:36
4
Logicnotused :
As a Londoner who sees (and uses) a lot of these quick service coffee places, I could totally see that branding doing well over here
2026-07-18 12:48:01
32
スリ | skkj :
Wow this way better than I thought. Frankly I thought just doing the alternative Romanization and swapping out Dabang would have been good enough but this is fire. (Baek’s Korean Coffeehouse) was my idea but this sooooo much better
2026-07-18 12:52:05
32
Valeona23 :
Agree so much with taking into account how we read words from other languages when naming your brand. This is a great idea!
2026-07-18 11:51:13
7
Aussiedonut :
2:09 why is he beaten up so badly?
2026-07-18 10:39:11
24
OhHeyWhatsUp :
Make a coffee house, a coffee home ☕️🏠
2026-07-19 06:15:15
2
twentythrill :
I work in brand and design, and I'm amazed from your concept here. I didn't expect you had this level of skill in branding! 👏
2026-07-19 09:31:27
19
Midmodmutts :
Way better
2026-07-18 11:22:18
16
🐈⬛⚜️🍬SwishBish🧊🔑🥃🌠🎧🧸 :
It would stick with US folks as they are familiar with Trader Joe's. It would be good if they understood Won as a Korean word, not like to have 'won' something in English.
2026-07-18 13:24:04
12
trust andy :
10/10 👏🏻👏🏻
2026-07-21 04:06:28
1
manbearpig :
They should just rebrand to a minions themed dabang
2026-07-19 08:44:30
1
Eden Lewis :
do you work in branding?
2026-07-18 16:37:45
8
Comme Myriam :
Genius, as always
2026-07-18 10:54:31
8
Oberhasli :
Have they signed up for you to be their brand manager yet?
2026-07-20 21:00:24
1
TheCostumeGirl :
Love the updated retro styling - especially for a quick service chain. Definitely keep the Hangul - the Joe part is very very clever. This branding would be a hit in LA for sure - perfectly sums up LA’s multicultural history and mid-century modern preferences 👏 outstanding work as usual
2026-07-18 16:36:03
7
caterlauling :
I am no expert in branding etc but as a consumer in general, youre so good at this! I know you know that already 😂 but I had to say it!
2026-07-19 06:30:33
1
The Catching Net :
I commented on part one saying I didn’t mind what they went with and could read it just fine but I love your rebrand!! It’s VERY cool!!!
2026-07-19 06:21:58
2
milkis2323 :
its better. but it wouldn't align with his current brand. he already has Paik's Noodle. So Paik's Coffee only makes sense. even if pronounced incorrectly. People already say Payk's Noodle. but they should not use dabang.
2026-07-18 23:12:21
3
tolu :
The styling makes it way more instagramable and TikTok able. Like capitalise on the blank street/atis esque market. On to a winner
2026-07-20 12:08:59
2
nicole :
yup yup yup
2026-07-19 16:43:10
1
AllMyManyIdols :
Also love that Won is the Korean currency. Such great ideas.
2026-07-20 23:42:32
1
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