@theventure: These guys went from sleeping on the floor to building a $15 million food empire 🍝💰 In 2020, COVID shuts down Troy Bonde's campus and sends him home to Pasadena. He calls his best friend Winston, and they borrow Winston's dad's office and move in, Troy on the couch, Winston on the floor, cooking pasta every night on a single burner. And every week, it's the same jar of sauce. While the beverage aisle is colorful and new, the pasta sauce aisle hasn't changed in decades. So Troy and Winston sell their cars and bet everything on building a new kind of sauce. ✓ Skips the usual Italian-sounding name and launches Sauz, with bold flavors like Hot Honey Marinara and Summer Lemon ✓ Puts it in bright, colorful jars that actually make you stop and pick them up ✓ Emails Erewhon expecting nothing, and lands on the shelf two weeks later, before they've even figured out how to make it at scale ✓ Outsells every other sauce in the store with their Hot Honey Marinara Same boring sauce every week → a pasta aisle frozen for decades → sell their cars to fix it → bold flavors in jars you can't miss → Erewhon says yes in two weeks → 8,000 stores at $1M a month. Sometimes a whole category is just waiting for someone to make it worth looking at. What tired, unchanged aisle would you shake up just by making it exciting again? 🤔 #Business #Sauz #Food #Success #Entrepreneur @SAUZ

The Venture

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Saturday 18 July 2026 17:12:11 GMT