@kendallferrari: and while I’m at it, let’s also stop using every trope keyword possible to describe the book before it’s out too!!🗣️ can you tell I feel spicy today #BookTok #hottake #unpopularopinions #bookishhottakes #booktokgirlies
I hate it when the book is strongly marketed as enemies-to-lovers. It kills the surprise, in my opinion. I want to earn the to-lovers part by reading it
2026-08-26 09:58:04
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Kali :
THIS and in the same vein, trope focused marketing!!!
2026-07-18 20:28:38
240
Marianna📖☕🍂 :
THANK YOU!
2026-08-25 08:01:32
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Meredith Mooring :
This is how every single publishing house functions. If the writer can’t pitch their book this way the publisher won’t buy it so this isn’t something that’s going to change any time soon.
2026-07-19 00:03:32
47
Brittney Arena :
Unfortunately this is a publisher call and book comps are how a book sells to them in the first place: by proving there’s an audience for it. It’s also how a publisher convinces big box companies to carry it - that there’s a shelf spot (and where) such as Barnes and Noble, etc, and so they know who it appeals to. It’s one of those metadata things that is very rooted in retail.
2026-07-18 22:21:21
73
San NA :
I think "If you liked x I recommend y" sounds more appealing to me. Why would I read something described as a knock-off of something else?
2026-07-19 10:38:27
6
10,000 geese, villain?! :
Comp titles have been a thing in publishing for a long time
2026-07-19 16:29:18
5
steffi :
I hate the trope Marketing...
2026-07-18 21:52:47
29
spicygirlfriend :
This kingdom will not kill me was marketed as Outlander/Game of Thrones.. It was so horribly boring
2026-07-19 22:31:44
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ferallyfictional :
10000% agreed. It’s basically a huge spoiler! Enemies to lovers? Okay, the person they loathe becomes their love interest, what’s the point of reading it now if I know that? Oh there’s trials and games? Cool so now I know there is going to be some super dangerous events that the MC is going to barely survive.
2026-07-19 02:04:32
1
aaronhaceves :
This practice is literally a cornerstone of publishing lol
2026-07-19 16:00:19
5
KaylaCReads📚 :
everyone saying they hate trope marketing....like I get that but generally its very helpful to know them to understand what kind of book it is
2026-07-18 23:12:28
7
Kat :
Yes I hate that so much! Like, I’ve never read Fourth Wing so saying a book is similar to it tells me nothing.
2026-07-19 03:23:35
7
Mary W2383 :
I despise when they compare the author to another no just no
2026-07-18 20:31:12
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brittanysbooksandbeyond :
And it’s alwaysssss a let down. I recommend comparison books based on content AND vibes. It’s usually one tiny piece that they’re using for a comp and it’s always disappointing
2026-07-18 23:18:17
6
Tessa 🐦🔥📚❤️🔥 :
I HATE this SOOOOOOO much! Lazy marketing.
2026-07-18 22:24:53
5
Taina Ortiz :
💯and already when you are comparing books makes it hard to give it chance on its own
2026-07-19 19:22:27
2
hailey 📖🦇🏰🧝♀️ :
I work at a bookstore and we're told that this is one of the best ways to sell a book to somebody and in my experience 99% of people will be more interested in something if you compare it to a popular title or something that they might like
2026-07-20 14:52:05
1
Denae 📚 Just Bean Bookish :
Yes! Let the book speak for itself 👏 👏
2026-07-19 18:33:07
1
B2023316 :
Maybe you don’t wanna know that it’s 4th wing meets hunger games but some people do wanna know that.
2026-07-19 19:04:10
0
BoosBooks :
I want them to stop giving me the tropes before I read it. It spoils the entire book 😅
2026-07-19 12:20:35
1
Oleg🐉 :
Sadly the querying process requires the authors to speak of similar books in their letters so the agents or publishing companies can imagine the books’ theme and genre
2026-07-19 04:48:09
4
TR Jordan | Author :
Comp titles are unfortunately part of publishing, it's not meant to ruin the experience and it's not a mashup, but it's what it's comparable to.
2026-07-19 03:40:21
4
laura (elitereading) :
Side note the hair is eating
2026-07-18 20:04:54
4
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