@chronoquaire: Pierce Brosnan as James Bond in 1995’s Goldeneye wearing an Omega Seamaster Diver 300 M ref. 2541.80. Goldeneye was an attempt at revitalizing a franchise that over the past decade had grown stale and waned considerably in popularity. Part of creating a new James Bond for the 1990’s was creating a new wardrobe, and part of creating a new wardrobe was choosing a new watch. It was Goldeneye where the legendary brand partnership between James Bond and Omega began, one which continues to this day. This is a topic that’s been discussed to death among watch writers and content-creators to such an extent I’ve almost felt compelled to avoid the subject entirely. I do think, however, looking back at this film provides us a glimpse into a particularly interesting transition in the way people perceive watches. The Omega Seamaster Diver 300 M came at a time when digital was still king. The Seamaster is a heavy-duty and highly accurate diving accompaniment, but it wasn’t really advertised as such— nor was it advertised as high-end luxury. It occupied a new middle-ground of watches that were advertised for their excitement value; they were nostalgic, and harkened to a kind of old-school style of adventure and exploration that, perhaps, digital watches didn’t quite evoke for people. The Bond Seamaster was an early example of this new kind of dive watch that would never any water other than the hotel pool. #jamesbond #piercebrosnan #omega #seamaster

222

To see more videos from user @chronoquaire, please go to the Tikwm homepage.