@mattpurcellofficial: The fitness industry content is riddled with copy cats and poor content that doesn’t attract the right clients to the studio. Content is often lazy and copies the leaders which only reminds people of them, not you. You need to go the extra step of tapping into the human side which is the profile targeting side from a meta ads/lead gen perspective. How we do that is by creating content targeting specifically the needs and situations, get them to voice their issues and use it. I break all this down in my workshops. I’m about to announce tour dates in Australia on how get better quality leads through content. Comment “workshop” and I’ll put you down on the waitlist

Matt Purcell

Open In TikTok:

Region: AU

Sunday 19 July 2026 07:00:26 GMT