@michael_girdley: Why the Pickleball boom is already over Pickleball is doomed. And I say that as someone who plays three times a week and absolutely loves the game. Just last month, Apollo, one of the largest private equity firms in the world, invested $225 million in a pickleball-adjacent business. At the same time, one of the major manufacturers of pickleball equipment has lost nearly $14 million since it launched, and one of the biggest franchise companies helping people open pickleball facilities recently stopped selling new franchises. The crazy thing about pickleball is that the very factors that made it explode in popularity may also be the things that ultimately lead to its decline. So what happens when America's fastest-growing sport runs headfirst into the realities of business? That's what this video is about.