@jamessmithpodcast: Why Every Business Owner Should Have A "Landing Page" First things first, a landing page is not a website. A website is a brochure, it's got an "my story" page, a services tab, a contact form, a portfolio, four different places to click and none of them inch a prospect closer to becoming a client. A landing page has one job and one job only, someone arrives at the decision whether they choose to do business with you or they don't. Say a potential clients just had a break up and want their revenge body or someone's pulled their back for getting out the car funny. These people are hot, they're impatient, ready to take action BUT THEN THEY SEE "FILL OUT THIS FORM FOR COACHING" Bruv. The best thing you can put at the top of that page is a video. Not polished, not scripted, not heavily edited. Just you, talking, covering four things in order: what they get, why they need it, why they should trust you and how to pay. For those of you that think you'll need a sales call, JUST TAKE THE RISK YOURSELF with a money back guarantee, remove the commitment period, and eliminate every possible reason for someone to talk themselves out of buying. You can even offer split payments for those that do paid in fulls, monthly payments or weekly, just make it easy for them to buy. Not everyone has £800 sitting in their account on the day they find you. Make it as easy as possible for someone to say yes. Cheers, James

James Smith

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Monday 20 July 2026 14:04:54 GMT