@directorofsocial: There are so many smart moments to choose from, but these were some of my favorite World Cup reactive marketing plays that drove millions of earned impressions and outsized engagement, all for relatively low spend (**except for DoorDash, but I loved that they answered the call and posted the Spain video even after they won the whole thing). Drop a vote for your fave and/or let me know if I missed a good one in the roundup. . . #marketing #advertising #socialmedia #brandstrategy #worldcup