@ericcrackschina: How Mixue Exported China’s Price War One $1 Drink at a Time When Western founders see a Chinese chain brand like Mixue selling drinks for $1 across 50,000 stores globally, they assume it’s a desperate loss leader. But as an investor in the Chinese F&B space, I see the export of a brutal domestic survival code: "Involution." In this video, we break down how Mixue completely hijacked the supply chain. We expose the reality that they don't make money selling tea—they make money selling raw materials from their fully-owned orchards, syrup plants, and plastic injection facilities. Discover why China is no longer just exporting hardware; they are exporting their brutal domestic price war. Learn why you cannot fight this with a better logo, and why you need a local sourcing team on the ground to build your own supply chain moat. #Mixue #Restaurant #EricOnChina #EricSourcing #GlobalTrade #SourcingExpert #SourcingAgent #ChinaSourcing #SourcingChina #SourcingTips #BuyerInsights #SupplyChain #GlobalBusiness #ChineseFood

Eric Cracks China
Eric Cracks China
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Region: CA
Tuesday 21 July 2026 00:05:19 GMT
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richie7838
richie :
Can I buy Mixue stocks?
2026-07-21 06:07:26
6
bgbazaarbenin
bgbazaarbenin :
I want to franchise mixue in west Africa
2026-07-22 11:47:08
0
kareldinkos
kareldinkos :
taste must've somehow matters , if not then even if it is cheap, nobody would be a repeat customer. what do you think?
2026-07-21 00:25:54
6
statisticalvoid
statisticalvoid :
A race to the bottom can only go so far. Eventually consumers will want more than just cheap items and they’ll pay a premium for luxury and quality. If were a local brand I’d start thinking about how to position myself as premium to avoid fighting on just price.
2026-07-21 07:01:30
5
ericcrackschina
Eric Cracks China :
My book: China Industry Atlas — One City, One Industry (2026 Edition). Purchase your copy here: https://ericonchina.com/products/china-industry-atlas-one-city-one-industry-2026-ebook-edition If you're sourcing from China, this guide will help you understand where products are actually made, how industrial clusters work, and how to make smarter sourcing decisions.
2026-07-21 00:11:06
4
the_1vulcan
Spock's Cousin! :
Nailed it! same story in south africa with the local car industry. Chinese car brands are redefining the market and forcing a price rethink
2026-07-21 05:40:50
9
tiktoktime123go
tiktoktime123go :
it's incredible how affordable Mixue is... just can't fathom how they can do it. the taste is on par with most places except obviously the best places. for that, it makes a lot of sense its popularity and accessibility
2026-07-21 13:21:10
3
kainu66
Kainu :
Can China do supermarkets world wide. These western supermarkets are greed incarsirated. help the world China
2026-07-21 08:24:50
3
undefinedlive
Undefined :
The power of capital cash and supply chain.
2026-07-21 12:40:42
1
bkwbjpwsjbjywvjbe
Untitled Cat Person :
You explained it very well, this is the present shape of capitalism with Chinese characteristics and it applies to everything, like a doctrine for progress. Imperative is to understand this needs scale to work, which China have and as you see, WANTS to use it.
2026-07-21 02:40:32
1
realll403
r :
mixue is in kenya china town
2026-07-22 14:45:54
1
favour.molahs1726
Favour Molahs1726 :
INVOLUTION! Price war vs nutritive value.🥺
2026-07-27 02:03:55
0
demoz.machinery.i
Demoz Machinery Importer :
God Bless China😍
2026-07-26 19:28:09
0
144.viking
Viking :
so what are the people really eating 🥺
2026-07-21 19:03:39
0
susanimvula
AskOne :
Bring it to South Africa!
2026-07-21 07:32:20
0
mrsadejumokim
Tayo :
I have I tried getting thier franchise once
2026-07-21 12:40:28
0
ahamahamababa2oo1
Arama :
Looks like a USA model squeese compertition out then hike prices?
2026-07-21 19:11:33
0
user917472735
Mohamed Ali :
in Kenya we have it
2026-07-21 15:50:05
0
danielrodrguezlug
danielrodrguezlug :
I love Mixue!
2026-07-21 15:50:41
0
monkey_ron2
monkey_ron :
I love this idea
2026-07-21 10:51:04
0
birybenjamin
birybenjamin :
That's cool bro
2026-07-21 10:01:39
0
username_oo_7
u.Cousins :
Africa too
2026-07-21 11:11:54
1
devolve66
devolve66 :
can't wait to see Macca's die
2026-07-21 07:51:33
0
joan.delur
Joan DelUr :
🇨🇳💯💪✌️✊✊✊✊✊✊✊✊🔥 Socialism does better.
2026-07-28 18:06:13
0
lopesgallery
lopesgallery.Art :
🔥🔥🔥💯❤️
2026-07-24 21:58:23
0
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