@sahil_singh7777: Instead of drink orders, the spot tallies Messi’s World Cup accomplishments, from matches won to goals scored to records broken. Michelob Ultra ran the creative on its digital and social channels and on @Telemundo following the post-game show, as well as on billboards in Times Square, which depicted Messi with the tab of his accolades. The @ABInBev brand also commissioned an artist named @andaluztheartist to paint a mural of Messi in the Little Argentina area in Queens, New York. “Messi’s World Cup career is almost impossible to sum up, which is exactly what made the idea so exciting. We took something as ordinary as closing out a bar tab and used it to itemize 20 years of extraordinary moments: goals, records, trophies, memories, and everything he’s meant to the game. The simplicity of the idea allowed the scale of his legacy to speak for itself,” said W+K New York copywriter Borja Eizmendi and art director Randy Diaz. #LeoMessi #Messi #MichelobUltra #TabClosed #FIFAWorldCup

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Tuesday 21 July 2026 05:56:01 GMT