@simonbeard_official: Most businesses are fighting over the same 3 percent of people already ready to buy. That is the most expensive, most competitive, lowest leverage place to spend your marketing dollars. The other 97 percent do not even know they need what you sell yet. That is not a dead end. That is the entire opportunity. If you can educate, inspire, or entertain someone into realising they have a problem you can solve, you have created a customer out of thin air. That is demand creation and that is where the real money is made.

Simon Beard

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Region: AU

Tuesday 21 July 2026 08:22:03 GMT