@advertigo: A logo can make you recognisable. But recognition alone does not make people choose you, trust you or pay more for what you sell. Nike’s Swoosh started as a thirty five dollar design. The shape did not create a one hundred billion dollar brand. The meaning built around it did. Nike sells more than trainers. It sells confidence, ambition and the belief that greatness is available to anyone willing to keep moving. That is the power of brand strategy. It gives your identity something to express, your audience something to believe in and your business a reason to be chosen. People do not buy from you because they understand what you sell. They buy from you because they feel understood. Want to also build a premium brand? Book a call, link in bio. Follow for more value! 🚀