@annemuhia_: The fastest way to waste your marketing budget? Trying to sell to everyone. The businesses that grow the fastest know exactly who they serve. They understand their customer's habits, preferences, location, spending power, and buying behavior. When you get specific, your messaging becomes clearer, your marketing becomes cheaper, and your sales become easier. If your product isn't selling, don't ask, *"How do I reach more people?"* Ask, *"Who is this really for?"* Specificity sells.

Thakaya :

riches are in the niches

mmx :

So you mean any businessman venturing into trade needs some foundation in social psychology coz how do one assess that internal human need eg perception,value,conveniemce,beauty,hope etc?

Yannike Limited ;Education :

Anne you're very resourceful with sales and marketing 👍

CIMktr MAX-Business Consultant :

Perception of value, super spot on

sultan J :

where can I find the full interview?

The Kui's plantation shutters :

what happens when you want to act as the in between, how do you handle explaining to both parties that your solution is a convenience to both at their point of interaction?

jananita confetti :

catering for the niche can make the business standout.

TheBaker :

facts

Apps creation :

websites and apps or softwares creations for all of you

collins otieno :

Hey ChatGPT, create a value advertisement for selling samosas to someone who doesn't want to roll the unga and the woreva.. 😋

Timsehthedon :

bowambu.farm.fresh :

How can I save this😩

MjC | Digital Strategist :

Catholic Fly Boy 🇰🇪🇨🇿 :

simple✅, articulate✅, spot on ✅... I can keep going on and on and on ticking boxes 💯👌

mauriceoduor3 :

can you make this video downloadable

kuriah :

facts

LukuStreeT :

Na kama hutaki kushona nguo kuja LukuStreet

Amos The Broadcaster. :

I like the information, I want to sell certain specific "maandazi" but I don't want they buy with observation of feeding stomach but, they will buy to feed certain specific right lifestyle of treating yourself right and valuing yourself

MWANIKI :

allow download

Transcribe With Thiong'o :

this is so truee!!

Mars Media :

So who is the target market for samosas for instance?

Haven Hub Properties :

Insurance Tea with Esther :

Not everyone will buy insurance💯

$ikhira🇰🇪 :

Some successful businesses have just 1 or 2 customers🤣🤣🤣

Ikenna | DigitalTransformation :

Ultimately, yes. Data from broader, less restrictive ICP filters can sometimes inform strategic decisions. That said, a clearly defined ICP remains the foundation for effective targeting.