Skinecologic :
Michelle, you are the GOAT!! I have huge respect for what you do; you are also an inspiration to me. While I had no idea how much of a hoopla this would begin, boy was I not mentally prepared.
My ultimate goal here was making the average consumer aware of what they were buying and asking for more transparency from our cosmetics industry. When an average consumer buys a “10% Azelaic Acid” serum, they can reasonably expect something comparable to what we understand the 10% azelaic acid serum to be. If you are creating an azelate product, they should say so!
I ofcourse did mention about the best available data we have on maximising azelaic acids flux through the skin is pH 4.9 vs a 3.9. And the data that I did go through, granted, is in vitro and also showed that a lower pH had a better effect on the acne-causing bacteria: pH 4 vs 6 and 5.6 vs 6, etc. So the pH of the formula does seem to have an importance depending on what we are aiming for, even if azelaic acid is a little strange😅.
And hey, if the azelates seem to work wonders for some, that's great; skin is weird that way.
Ultimately, I would love to see proper clinical testing on these neutralised azelate serums. Those studies are expensive, so they may never happen, but perhaps this conversation, which I absolutely did not expect to become so big, will encourage more research and better transparency or maybe even the brand sharing any of their proprietary data with us if they have it, as theory is one thing Data is another. ❤️❤️❤️ps I left this comment on your Insta as well, but grammar left me in trying to put my thoughts to text as fast as my brain was trying to get my fingers to type 😅🥰
2026-07-21 16:24:03