@jasondoroughauthor: Dreaming of your book on Barnes & Noble shelves is exciting, but for most indie authors, wide physical distribution comes with high risk and low reward. Returns can wipe out profits, discounts leave you with nothing, and price changes require new covers and barcodes. Support local indie stores if you want that milestone, but focus your main efforts on channels where you have more control—direct sales and online retailers. That’s where sustainable indie careers are built. #WritingTips #BookTok #WritersOfTikTok #IndieAuthor #BookDistribution