@elvis_w_g: Taking a photo of your product and writing "come and buy from us" is not digital marketing. That is the biggest misunderstanding out there. Let me break it down simply. Digital marketing has two sides. Organic content and paid advertising. Start with organic. You have TikTok, Facebook, Instagram, YouTube, and LinkedIn. You do not need to create separate content for each one. Create one video and distribute it across all platforms at once using a tool like Metricool. Organic content is how you build visibility and trust. When someone sees you showing up consistently, they start believing in you. But most business owners shoot one video and think the job is done. I told a business owner today that they need at least 10 posts on Facebook, and they were shocked. We will overwhelm people. No. This is not about overwhelming anyone. It is about consistency. Then there is paid advertising. Instead of waiting for organic reach, you pay to be seen. Meta Ads puts you on Facebook, Instagram, and Threads. Google Ads puts you at the top when someone searches. And if one piece of content performs well organically, turn it into an ad. Design supporting posters in Canva. Push it. But here is what people miss completely. You cannot do digital marketing without a website. Your website is a sales engine. Your shop closes at 6pm. Your website never closes. Someone sees your ad at 11pm and wants details. Instead of waiting until tomorrow, they visit your site and decide right there. And do not just build a website and abandon it. Use search engine optimization. Keywords, blogs, articles, so when someone searches "construction company in Nairobi" you appear. TikTok was not created for you to make sales. It was created to make money from you. So combine both sides. Organic builds trust. Paid brings traffic. Your website closes the sale. Stop posting pictures and hoping. Build a strategy. — Elvis W.

Elvis W +254115661135

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Wednesday 22 July 2026 15:15:57 GMT