@fastcompany: The traits that we used to define an exceptional leader are outdated. Performance-related metrics have never told the full story. Now, creativity is a core differentiator in the new way we work. "Historically, the way people have approached creativity... it's almost as if it's a soft skill and not a hard skill," Ndidi Oteh, CEO of creative agency Accenture Song, said in the latest episode of Brand New World. "There are expertise that exist within creativity." In Accenture Song's latest study titled “Applied creativity—and how to lead it,” 83% of executives said that creativity is central to their company's business success. At the link in bio, listen to Oteh break down key findings from the survey in conversation with Senior Staff Editor Jeff Beer.

343

There are no more comments for this video.

To see more videos from user @fastcompany, please go to the Tikwm homepage.